Invisible Dynamics is a next generation consultancy helping create, evolve and scale aspirational consumer brands.
We believe that meaningful impact requires meaningful collaboration. Our unique methodology includes assembling best-in-class teams of ‘operator-consultants’ which act as an extension of your internal team.
We collaborate to determine and establish strategies truly aligned with your organizational goals and culture. Then we partner to execute tactically in the most efficient manner. Finally we help establish, or evolve, and run your future in-house agency and marketing ecosystem.
Invisible Dynamics is part management consultancy, part creative studio, part digital innovation agency.
We specialize in brand, ecommerce, retail and marketing solutions for the fashion, beauty, wellness, hospitality and lifestyle industries. We bring a Founder’s mindset to our partnerships, combining entrepreneurial thinking with customer-centric creativity. We understand what operational excellence looks like from start-up to scale. We look to establish long term relationships where we are truly vested in outcomes which optimize and accelerate your business.
Formula Fig Insights & Consumer Strategy
ARITZIA Brand Strategy, E-commerce & Marketing Strategy
ASYSTEM Product Development & Supply Chain
Coco Republic Go-to-Market & Market Entry
SBJCT Journal Marketing & Communications
SBJCT Journal Influencer & VIP
SBJCT Journal Talent & Organizational Design
- Insights & Consumer Strategy
- Branding & Positioning
- NPD & Supply Chain
- Go-to-Market & Market Entry
- Marketing & Communications
- Influencer & VIP
- Talent & Organizational Design
- Brand Identity
- Website & Ecommerce Design
- Conversion Rate Optimization
- Marketing Campaigns & Advertising
- Product & Packaging Design
- Print Design
- Creative & Content Direction
- Motion Design & CGI
Formula Fig Brand Identity
ASYSTEM Website & Ecommerce Design
ASYSTEM Conversion Rate Optimization
Aritzia Marketing Campaigns & Advertising
Aritzia, ASYSTEM Product & Packaging Design
ASYSTEM Print Design
SBJCT Journal Creative & Content Direction
ASYSTEM Motion Design & CGI
We are a team of brand, retail, ecommerce and marketing specialists comprised of founders, strategists, designers, art directors, writers and technologists.
We have created and sold our own brands, and helped scale other iconic names. Based in LA, with team members in NYC, Vancouver and London, we bring a global perspective to solve challenges in today’s changing landscape.
We are supported by an unrivalled network of what we call Invisible Experts: leaders at the top of their respective industries who lend their insights and guidance to our strategic process. Our goal is to provide our clients access to the world’s most valuable minds in the most efficient manner.
Based in LA, Oli is a seasoned entrepreneur and creative leader with extensive global experience creating, evolving and scaling the world’s leading fashion, beauty, wellness, hospitality and lifestyle brands.
Widely regarded as an expert across brand, digital, ecommerce, retail and marketing, Oli founded Invisible Dynamics to build a better kind of support partner for the next generation of consumer brands.
Oli is the Founder of ASYSTEM, an innovative Los Angeles based supplements business bringing the benefits of clinical science to all. He sits on the Board of Formula Fig, a fast-growing experiential, med-tech skincare business with locations across Los Angeles, Vancouver and Toronto, and is an advisor to the rare-disease non-profit Leo’s Lighthouse.
Previously, Oliver was the CMO and Board Director of Aritzia, the leading design house and fashion boutique - with responsibility for eCommerce P&L, marketing and brand. During his tenure the business more than doubled in size to revenues >$700m CAD and was taken public on the TSX in September 2016.
Prior to joining Aritzia, Oliver was the Co-Founder & CEO of Wednesday Agency - a leading integrated creative agency for the fashion, retail and beauty industries, which he grew in London and NYC before selling to BBDO, part of the Omnicom Group. At Wednesday, Oli partnered with some of the world’s leading brands including: MrPorter, Gucci, Moncler, Estee Lauder, Alexander McQueen, Balenciaga, Armani, H&M, J.Crew, Tory Burch, Aerin, Chanel, and many others.
Oli holds a BA in Industrial Economics with French and Italian from Nottingham University.
Over the years we have had the fortune to partner with, invest in, and support some of the world’s most loved businesses.
There are many tactical requirements you need that we don’t offer.
Over the past decade we have worked with specialist agencies across multiple disciplines and geographies. We know the Founders, the skills sets, the cultural approach, the pro’s and con’s of each.
We make the process of finding the right partner for your specific need easy. First we determine your requirements. Next we present a short list of vetted partner options. Then we run the selection process. Finally, we step out of the way. With all costs covered by your future partner, not you.
PR & VIP
Events & Experiential
Celebrity & Talent Partnerships
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If you have, or are, one of these then we’d love to hear from you.
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Media & Partnerships