Dickies has a legacy of being the reliable uniform for the American workforce, but as the definition and culture of work evolved, Dickies needed to re-align itself to the mindset and spirit that unites it’s diverse audiences.

We partnered with them on a full overhaul of Dickies.com, setting a new goal to create a more inspiring and connected experience. Through better design, stronger content, and seamless store integration, we helped Dickies set it’s new trajectory back into the hearts and closets of workers, in every form.