Better in Denim for Gap has been recognized at The One Show, receiving a Bronze Pencil for Creative Effectiveness and a Merit Award for Popular Culture Impact.
For over five decades, The One Show has set the global benchmark for creative excellence as it celebrates ideas that move culture forward while delivering meaningful business results. Judged by a global jury of industry leaders, the awards recognises work that operates at both a creative and cultural level.
Better in Denim was developed as part of Gap’s ongoing cultural resurgence mainly built around the idea of participation. By tapping into the language of remixing across music, movement, and personal style, the campaign met audiences in a space they already understood, and invited them to take part.
The result became Gap’s most-viewed, most-liked, and most-shared campaign to date, generating over 600M views, 8B impressions, and more than 250k user recreations across social.
Recognition across both Creative Effectiveness and Cultural Driver reflects the dual role the work played as we contributed to business growth while also shaping cultural conversation.
We’re proud to continue partnering with Gap as its evolution continues.
