Introducing Give Your Gift. Gap Holiday ’25.
Created and produced by Invisible Dynamics. Directed by Bethany Vargas. Photographed by Bjorn Iooss.
We’re thrilled to share our latest collaboration with Gap: Give Your Gift.
This year’s Holiday campaign builds on Gap’s ongoing platform celebrating creativity, individuality, and connection. At its heart, Give Your Gift shines a light on how sharing what we have — whether it’s a talent, a gesture, or a voice — can bring people closer together.
Anchored by a soulful reinterpretation of Miley Cyrus’ “The Climb,” the film is led by 20-year-old London-based singer-songwriter Sienna Spiro, whose powerful vocal performance turns nostalgia into renewal. Joined by a multigenerational choir spanning ages 8 to 72, the piece transforms a modern classic into a message of hope, optimism, and shared strength. Directed by Bethany Vargas and photographed by Bjorn Iooss, Give Your Gift brings together the emotion of live performance and the timelessness of Gap’s most-loved essentials. It’s a moment where sound, style, and spirit converge — reminding us that the act of giving is, itself, a form of creativity.
Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Gap. Production by Invisible Productions.
Watch Give Your Gift below.
