Nostalgia is not
a strategy.
Oli Walsh
Founder, CEO
"15 years ago, the internet was
an escape from the real world.
Now, the real world is an
escape from the internet."
Noah Smith, American Journalist
Social Media has become less social
Trends that have fueled the shift
from digital to physical
Brand Takeaways
1. Offline is the new differentiator.
What happens in rooms, places, and physical formats now drives what resonates online — not the other way around.
2. Belonging beats broadcasting.
Digital can scale awareness, but loyalty is built through participation, presence, and shared experience.
