Dickies has a legacy of being the reliable uniform for the American workforce, but as the definition and culture of work evolved, Dickies needed to re-align itself to the mindset and spirit that unites it’s diverse audiences. We partnered with the Dickies team on a full overhaul of Dickies.com, setting a new goal to create a more inspiring and connected experience. Through better design, stronger content, and new shopping patterns, we reconnected Dickies to the hearts and closets of workers, in every form.