WE WON A BRONZE MEDAL. That’s right. Of all the thousands of ads released in 2024, our Get Loose campaign for Gap Fall 24 has been awarded 3rd place in ADWEEK’s 20 Best Ads of 2024.

In their words: “Gap has been on a comeback tour, and one of its biggest headliners this year was Troye Sivan. The Australian pop star led a head-bopping choreographed dance to Thundercat’s Funny Thing, featuring all of the dancers clad in Gap’s denim. The aesthetic is a nod to the retailer’s peak in the 1990s and 2000s, while spotlighting a young talent who is very of the moment.”

Get Loose took hold of the cultural zeitgeist in a way that most ads simply don’t. Fashion entertainment at its best. The right product, the right talent, the right moves, the right time — brought to life in a 360 cross-channel perspective with precision and depth. The result was a viral tidal wave which propelled Gap into the conversation and drove both consideration and conversion.

Huge congratulations to our partners at Gap.

Read the full article here: https://www.adweek.com/creativity/the-20-best-ads-of-2024/