Invisible Dynamics is proud to introduce Gap's Fall 24 campaign, Get Loose. A reminder us to free ourselves from expectations. And dance outside the lines. Big jeans, for big moves—for everyone. Set to Funny Thing by Thundercat. 

“Gap is such an iconic part of pop culture, and they have always had really cool taste… I’m a really big fan of the branding and the clothing and everything about this [campaign] felt really right to me,” Sivan told Rolling Stone.

Harper’s Bazaar praised the campaign as a “union of [Sivan’s] passions… in a shoot that fuses music, dance, and fashion.” Adweek cited Gap’s “rich history in denim,” celebrating its roots with “another nostalgia-leaning, dance-filled campaign.” 

Get Loose marks another milestone in Invisible Dynamic’s partnership with Gap—a coming together of many incredible talents and the culmination of months of hard work. Collaborating on Gap’s brand transformation over the last 18 months has been an incredible journey and partnership with the Gap team. Together, Gap and Invisible Dynamics are working to propel the brand back to the center of the zeitgeist for many more generations to discover the iconic brand we all love.