Our Making Of series was born out of Gap’s commitment to standing for creativity. A look inside the creative process, from the individuals who make our campaigns possible.
For Gap Spring 24, Linen Moves, we wanted to spotlight the craft and creativity that brought the campaign to life. This short film documents how Tyla, Jungle, and a family of dancers created a movement. The process of merging music, style, and dance unfolds. Rehearsals. Interviews. The final cut. All in Gap.
Introducing the Making Of Linen Moves.
Born and raised in South Africa, GRAMMY® Award–winning artist Tyla shot to fame with her Billboard Hot 100 hit Water. She has captivated audiences with dance routines and song covers, showcasing her unique style and individuality.
Shay Latukolan is the mind behind the movement. The choreographer/DJ/director created the choreo for Jungle’s original Back On 74 video and their entire visual album. For Linen Moves, Shay remixed his choreography and re-imagined it with Tyla as its star.
Featuring the Back On 74 dance crew. A family of dancers, choreographers, and artists who make waves. In sound. Visuals. Dance. Redefining what art can be, their way.
