Introducing Oh, What Fun!. Nordstrom Holiday ’25.
Created and produced by Invisible Dynamics. Directed by Kat Bayard and Mat Silwa. Photographed by Sean Thomas.
We’re excited to share Oh, What Fun! — Nordstrom’s Holiday ’25 campaign celebrating childlike wonder, playful energy, and the joy of giving.
Developed in partnership with Nordstrom, the campaign invites audiences into a world where holiday wishes come true. With a blend of wit, warmth, and wonder, Oh, What Fun! explores the art of giving — celebrating the quirks, rituals, and personalities that make the season uniquely ours.
At the center of the campaign is actor Kyle MacLachlan, who stars as The Gift Expert: a charming holiday concierge guiding viewers through the season’s chaos. He’s joined by a dynamic ensemble — comedian Atsuko Okatsuka as The Self Gifter, designer Recho Omondi as The Early Gifter, and actor Caleb Hearon as The Last-Minute Gifter — each bringing their own spark to the story.
Together, they capture the beauty of the season in all its forms: the big gestures, the small surprises, and the joy of giving in your own way.
Oh, What Fun! continues Nordstrom’s legacy of celebrating connection and care, transforming familiar holiday rituals into moments of play, personality, and magic.
Created and produced by Invisible Dynamics, the campaign reflects a shared belief that fresh perspective and playful storytelling can transform even the most familiar traditions.
Watch Oh, What Fun! below.
