Invisible Dynamics is proud to share that Gap’s Fall campaign, Better in Denim, has won Gold at the Clio Music Awards (Partnerships, Sponsorships & Collaborations) — one of the most respected honors in creative culture.
In Fall 2025, we partnered with Gap on Better in Denim — a cultural campaign built around KATSEYE, fresh off their debut and poised for breakout, and soundtracked by a re-recording of Kelis’ Milkshake. The campaign blended fashion, music, and movement into an entertainment-first experience that didn’t just reach people — it sparked participation.
The work went on to become the most-viewed, most-liked, and most-shared content in Gap’s history, with over 600M+ views, inspired 250K+ UGC moments, became the #1 trending TikTok search on launch week, and drove 8B+ impressions across culture.
This Gold Clio recognizes not just a campaign, but a moment where creative collaboration — between artists, brands, and culture — became a movement.
Thank you to Gap, KATSEYE, Robbie Blue, HYBE x Geffen Records, and everyone who helped bring this to life.
