Strategy Director, Marketing
Location
Los Angeles
Department
Client Services
Reports To
Managing Director, Strategy
Type
Full time
Does this sound like you?
About Invisible Dynamics
Invisible Dynamics is a boundary-pushing creative agency that thrives at the intersection of cultural relevance, creative innovation, and strategic intelligence. We help brands connect deeply with their audiences by fusing left-brain analytics with right-brain creativity. As we grow, we seek to build our creative department, which can help drive value for our clients while contributing to our business development efforts.
Our Core Values
How you do anything is how you do everything.
We combine commerce, culture and creativity.
Communication is the key to collaboration.
Rome took time.
Co-founders mindset
Smiling is contagious.
Purpose
As the Strategy Director, Marketing at Invisible Dynamics, you will lead the strategic vision across client campaigns—driving the insight, logic and creative strategy that define how brands can connect with culture. You will serve as the senior strategic lead across projects, ensuring each campaign is grounded in rigorous research, clear brand logic, and culturally resonant ideas. Working closely with clients, you’ll shape the strategic direction of their marketing initiatives, guide the development of powerful creative ideas, and ensure our work delivers both commercial impact and cultural relevance. You’ll also play a pivotal role in mentoring the Strategy team, contributing to new business efforts, and advancing Invisible Dynamics’ reputation for thought leadership in marketing strategy.
Essential Skills
You are a strategic visionary who elevates Invisible Dynamics' approach to insight-driven, creative solutions. With a robust background in brand strategy across diverse consumer industries—especially fashion, wellness, and retail—you excel at crafting strategies that resonate deeply with modern consumers. You are a natural leader, thriving on mentoring teams, developing insightful strategies, and building long-term client partnerships. Your instinct for market trends and cultural shifts, paired with your ability to drive business growth through innovative strategies, sets you apart as a thought leader within the industry.
Responsibilities
Strategic Expertise
Serve as the lead expert on select client projects, delivering high-level strategic thinking and adding deep value to Invisible Dynamics’ marketing strategy.
Provide specialized insights and analysis, ensuring that strategies are forward-thinking, culturally relevant, and rooted in a deep understanding of data-backed cultural, consumer, competitor and company insights.
Collaborate closely with the Managing Director, Strategy to align on project goals, delivering expert-level insights and strategic thought across key phases of each client engagement.
Partner with the Creative Director Marketing, ensuring strategies align seamlessly with creative execution but remain rooted in strong business and brand logic.
Guide the direction of strategic deliverables, ensuring all outputs resonate with the client's business objectives and push the boundaries of traditional thinking.
Lead casting strategy for campaigns, defining talent criteria that align with the campaign’s cultural and strategic principles. Propose indicative talent options and articulate the rationale for how each aligns with brand positioning, audience resonance, and cultural cut-through.
Shape music strategy across campaigns, defining the criteria for campaign tracks and recommending tracks or artists that deepen emotional connection and reinforce the campaign’s creative world.
Collaborate with Creative and Production partners to ensure casting and music choices ladder up to strategic objectives and enhance storytelling across channels.
Build out fully integrated marketing frameworks that set creative teams up for success across all must-win channels.
Define the role each channel plays within the broader campaign ecosystem, ensuring strategic consistency and cultural relevance at every touchpoint.
Be a client-facing thought leader, able to build strong relationships with senior stakeholders by delivering insights that demonstrate Invisible Dynamics' strategic vision and value.
Insights & Innovation
Bring a deep well of cultural, consumer, and market insights to each project, using both qualitative and quantitative data to elevate the thinking across the agency’s client base.
Stay at the forefront of social media culture and platform innovation, understanding the latest trends, formats, and opportunities for brands to participate authentically and drive virality.
Identify strategic moments for brand participation in cultural conversations, using social insight to fuel creative thinking and maximize earned impact.
Provide strategic guidance to ensure social-first thinking is embedded across campaign ideation, helping brands move at the speed of culture.
Act as a senior source of knowledge, guiding other strategists and creative teams with expert-level recommendations that improve strategic depth and innovation.
Lead with an "expert consultant" mindset, bringing unique perspectives and fresh ideas that challenge traditional approaches and inspire clients to think bigger.
Be a resource for junior team members and act as a mentor, sharing expertise and providing training on elevating their thinking and analytical capabilities.
New Business Opportunities
Develop compelling, insight-driven presentations and proposals, where required, that position Invisible Dynamics as a trusted partner for potential clients, using brand, market, and business analysis and a unique perspective to craft a clear and compelling strategic proposition.
Leverage your network and contacts to build awareness of Invisible Dynamics, and as a thought-leader in the industry.
Contribute to the agency’s Comms Plan to develop content, events and partnership ideas to build brand awareness.
Logistical Requirements
The Strategy Director will be based out of our Los Angeles office, with a commitment to in-person collaboration. Monday – Thursday required in office, optional Work-from-home Fridays. For candidates based in New York or London, working structure will be defined. The salary range for this role is $150,000-$180,000 annually (based on location and experience) with medical, dental, vision, life insurance and unlimited PTO.
Travel within the US and internationally may be required based on client and company needs. As a full-time employee, the role may involve working extended hours, including evenings and weekends, to meet client deadlines.
