GapKids has always championed originality. Our latest campaign launches today, celebrating creativity, identity, and self-expression through the eyes of kids already shaping culture.

Created in partnership with the Gap team, the work positions GapKids not just as a clothing brand, but as a platform for self-expression — giving kids the space to show up exactly as they are. Confident. Curious. Original from the start.

Featuring four hyper-passionate, YouTube-native creators, the campaign highlights kids who don’t just consume culture — they create it.

• Alejandro Angel (9), gamer and YouTube personality known for his Fortnite skills and playful humor

• Miles Bonham (9), multi-instrumentalist and music producer praised by Pharrell and Mark Ronson

• Kristell Jean (11), chef and MasterChef Junior alum who runs her family’s taco truck and sells her own baked goods

• Ellen Alaverdyan (12), viral bass prodigy with a fanbase that includes Will Smith

Directed by Duncan Wolfe and captured by photographer Olivia Malone, the look and feel draws inspiration from an elevated school picture day — confident, aspirational, and rooted in personal style. Each portrait reflects not just who these kids are but the unique perspectives that make them original.

Alongside the campaign, GapKids has launched a refreshed e-commerce experience to support its growing product line and showcase the work online.

The work positions GapKids as more than a clothing brand — it’s a platform for self-expression, leaning into the unfiltered joy, humor, and individuality that define this generation. Confident, curious, and already shaping the worlds they care about, these kids embody the future of originality.

For Invisible Dynamics, this campaign continues our partnership with Gap to evolve the brand’s cultural relevance, this time through a younger lens. By championing kids as the true originals they are, the work reinforces Gap’s legacy of celebrating individuality while connecting to a new generation of parents and creators who see style as an extension of self.