Introducing Gap x BÉIS. Go Big, Don't Go Home.
Created and produced by Invisible Dynamics. Directed by Andrew Myers.
Introducing Gap x BÉIS.
Our latest collaboration with Gap — Gap x BÉIS — captures the planning, chaos, and joy of travel through the lens of BÉIS Founder and Chief Creative Officer Shay Mitchell and her family.
Set inside a larger-than-life denim suitcase, Shay moves through travel-ready looks from the limited-edition 25-piece capsule — from inflatable neck pillow hoodies to denim-inspired rollers and function-forward bags designed for real life on the move.
The collection merges Gap’s iconic, denim-inspired blue with BÉIS’s signature function-first design, creating travel essentials that are as stylish as they are smart. From weekenders to carry-ons, every piece blends timeless style with utility built for the way people really travel — overpacked, overprepared, and ready for anything.
The campaign leans into Shay’s personality — the wit, the warmth, the “one more thing in the bag” energy — with a visual world that’s as playful as it is polished.
The intersection of Gap’s heritage denim audience and BÉIS’s modern travel community made this collaboration feel inevitable — and the internet confirmed it. Social feeds lit up with trip itineraries, packing list debates, and “I need this for my next flight” moments, turning the campaign into a conversation that extended far beyond the product drop. The momentum carried across platforms, racking up 6M+ views and earning coverage from WWD, Vogue, Cosmopolitan, Business Insider, and more — proof that when timeless icons meet modern travel essentials, the story travels further than the suitcase.
Creative Concept, Content Strategy & Art Direction by Invisible Dynamics, Gap, and BÉIS. Production by Invisible Productions.
Watch the Gap x BÉIS below.
Shay Mitchell
Matte Babel
Client Gap
Gap CMO Fabiola Torres
Gap Creative Director Calvin George Leung
Gap Head of Marketing Erika Everett
BÉIS SVP of Brand and Creative Elizabeth Money
Agency Invisible Dynamics
Production Invisible Productions
Director Andrew B. Myers
DP Dima Shorin
Photographer Bjorn looss
Set Designer Crystal Geller
Stylist Caroline Newell
Hair Ash K Holm
Makeup Danielle Priano
Social Capture David Alvarez
Post Wild Island Films
