Introducing Seek Beyond, a defining pillar in Beyond Yoga’s next chapter. More than a campaign, it’s part of a larger brand evolution—unveiled alongside a complete identity refresh and a newly reimagined e-commerce experience. It’s a statement of intent, moving the brand forward with clarity, confidence, and a deeper connection to the people it serves.

Seek Beyond invites people to approach movement with intention, joy, and authenticity rather than pressure or perfection. Narrated by Issa Rae, the campaign speaks in a voice that feels familiar and trustworthy, turning away from the curated ideals often seen in activewear marketing and instead rooting itself in real, lived experiences.

The faces of Seek Beyond reflect that ethos. Movement leaders like Megan Roup, Evelynn Escobar, Krissy Jones, and Danielle Burnett appear alongside artists such as Miwa Sakamoto, Annie Little, and Dale Samson—each bringing their own story, perspective, and way of moving through the world. They aren’t there to pose; they’re there to share.

At the product level, the campaign launches with a new outdoor collection designed for ease and adaptability, including pieces like the Peak Pant that transition seamlessly from daily wear to adventure. The reimagined e-commerce platform mirrors that same sense of ease, offering a streamlined shopping experience that connects product, story, and brand identity into a cohesive whole.

Amassing over 11 million video plays — the story resonated deeply, holding attention well beyond industry benchmarks. On the e-commerce side, Seek Beyond drove 125K live sessions and 121K visitors, with an impressive 83% of them discovering the brand for the first time. And the reaction didn’t stop there—Beyond Yoga’s community lit up across social media, responding with overwhelming positivity and sharing their own reflections on what it means to “seek beyond.”

Seek Beyond is more than a seasonal moment. It’s part of a broader evolution for Beyond Yoga—one that aligns campaign, commerce, and community under a single, distinct vision. From upcoming creator collaborations to in-person activations, this platform is built to grow and move in step with the people it serves. For Beyond Yoga, this isn’t a finish line—it’s the beginning of what comes next.

As Beyond Yoga continues to scale, this work reflects a shared commitment to building a brand that feels as relevant tomorrow as it does today. And this is only the beginning.

Stay tuned for more to come. 

Creative Concept, Content Strategy, and Art Direction by Invisible Dynamics and Beyond Yoga. Production by Invisible Productions.

Megan Roup
Krissy Jones
Evelynn + Isla Escobar
Danielle Burnett
Dale Samson
Miwa Sakomoto
Annie Little

Client Beyond Yoga
Beyond Yoga CEO Nancy Green
Beyond Yoga CMO Katie Babineau
Beyond Yoga Creative Director Zoe Weber
Beyond Yoga Narrative Lead Theo Lewitt
Beyond Yoga Director of Brand Marketing Carly Yu
Beyond Yoga Director of PR and Brand Partnerships Laren Parker
Beyond Yoga Social Media Lead Ruth Perez
Agency Invisible Dynamics
Production Invisible Productions
Director/Photographer Clara Balzary
DP (LA) Robbie Corral
DP (NY) Jimmy Nyeango
BTS (LA) Alex Kim Kenealy
BTS (NY) Ali Asperheim
Stylist Annina Mislin
Prop Stylist (LA) Kelly Infield
Set Design (NY) Joonie Jang
Makeup Artist (LA) Sandy Ganzer
Makeup Artist (NY) Joanna Simkin
Hair Stylist (LA) Hikaru
Hair Stylist (NY) Felicia Leatherwood