55 years to the day after the opening of the original Gap store in San Francisco, the Gap Inc. team honored the historic milestone by ringing the opening bell at the New York Stock Exchange. Gap Inc. updated its ticker symbol from “GPS” to “GAP,” representing a fresh chapter in the brand’s evolution on its 55th anniversary.

“Updating our NYSE ticker symbol to GAP on our 55th anniversary recognizes both an important milestone and the reinvigoration journey we’re on—inspired by our past, engaged in the present, and eager to shape the exciting evolution of our house of iconic American brands,” said Gap Inc. President and Chief Executive Officer, Richard Dickson.

In another nod to its heritage, Gap Inc. dressed the trading floor in Gap Denim and 1969 sweatshirts, reminiscent of 1987, when the company took over the New York Stock Exchange for its first Casual Friday, dressing traders in khakis and casual button-down shirts provided by Gap.

To mark Gap Inc.’s milestone 55th anniversary, Invisible Dynamics designed and produced both the NYSE event and celebrations at the company’s San Francisco and New York City headquarters. The experiences included multimedia installations, guest activations, signage design and production, celebrating Gap Inc’s history and the company’s house of iconic American brands.