Invisible Dynamics presents GapKids’ Fall 24 campaign, Just Dance. Conceptualized as an antidote to the nerves that back-to-school season can bring, this back-to-school campaign serves as an invitation to come as you are, to find your own rhythm, and move the way only you can. A reminder to simply be you. To be original.

Featuring a surprise cameo from actors Jon Heder and Efren Ramirez, stars of the cult classic comedy, Napoleon Dynamite. The film’s unforgettable dance scene provided inspiration for GapKids’ Just Dance. 

ADWEEK praised the “endearing” campaign; while DesignRush dubbed Just Dance a “celebration of confidence and self-expression that inspires kids to be themselves through dance, fashion, and music.” 

Jon Heder, a father himself, stated: “Back to school can be a daunting time… This campaign is an important reminder to encourage children to celebrate their superpowers and dance like no one is watching.”

Invisible Dynamics is proud to have created and produced this uplifting campaign in collaboration with the Gap team, driving cultural relevance and recognition for GapKids. Bringing Gap to the next generation of true originals.