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Packaging Redesign for Holland & Barrett
Packaging strategy and brand system design by Invisible Dynamics.
Invisible Dynamics set out to revitalize Europe’s leading health and wellness brand through a modern approach to packaging.
The wellbeing partner for energy seekers and physical movers, Holland & Barrett sought to evolve its packaging portfolio to fuel its next chapter of growth. Invisible Dynamics was tasked with reimagining Holland & Barrett’s vitamins and supplements packaging portfolio, creating a new VHMS packaging experience and delivering new global packaging identity concepts.
How can you impact the health of millions through the power of design? A balancing act of consumer insights, industrial design, sustainability and branding, we developed a packaging strategy including custom form design, custom packaging design and brand system design, spanning color, typography and iconography.
Invisible Dynamics is proud to have played a role in ushering in a new era for the iconic British brand, helping Holland & Barrett cement its position as a leading authority in the global health and wellness market.
Thank you to Holland & Barrett for their partnership.
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Invisible Dynamics is a next generation brand transformation consultancy. We help brands shape the future.

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©INVISIBLE DYNAMICS
Invisible Dynamics is a next generation brand transformation consultancy. We help brands shape the future.

Stay in touch
→
→
Work With Us
Join the Team
Media & Partnerships
©INVISIBLE DYNAMICS