Announced August 26 in Digiday’s official shortlist, Oli Walsh and Invisible Dynamics’ work for Gap Fall ’24: Get Loose have been named finalists in the 2025 Digiday Awards.

Named Ad Age’s Small Agency of the Year, West, and now shortlisted at the Digiday Awards—Invisible Dynamics’ founder and CEO and our Gap ‘Get Loose’ campaign ft Troye Sivan are officially recognized among the best in the business.

The Digiday Awards spotlight the companies, campaigns, and leaders redefining the future of media, marketing, and culture. Being shortlisted reflects not just the caliber of the work, but its cultural and business impact—the way it shapes how brands move and connect today.

Oli Walsh has been recognized in the Agency Executive of the Year category for building a new model of agency—one that unites strategy, culture, creativity, and production under one roof. At the same time, Gap’s Get Loose campaign—created and produced by Invisible Dynamics—has been named a finalist for Best in Social, following its success in re-establishing Gap’s authority in denim through a TikTok-led cultural strategy.

For Invisible Dynamics, this recognition is powerful validation of the philosophy we’ve built Invisible Dynamics on: making growth feel culturally inevitable, not manufactured.

Winners will be announced on September 9, 2025. Stay tuned.

Read the full shortlist here.