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Gap Reports 8th Consecutive Quarter of Growth.
Better In Denim credited for driving record sales.
"Gap blew away expectations for company-wide comparable sales, which grew 5% during the quarter after its viral “Better in Denim” campaign with Katseye." CNBC
Congratulations to the Gap team on the brand's 8th consecutive quarter of comparable sales growth, and the strongest quarter since 2017.
"During the quarter, comparable sales [at Gap] rose a staggering 7% – more than double the 3.2% gain analysts had expected."
Invisible Dynamics has been Gap's brand transformation partner since April 2023. The "Better in Denim" campaign featuring Katseye was concepted, created and produced by Invisible Dynamics in partnership with Gap.
